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Our “20/20” mission

“To help 20 million people, across 20 countries, achieve, measure and celebrate more success with less stress by the end of the 2020s!”

Our Founder – Peter Ryding

Peter is passionate about success. Hence why he created the Success Acceleration S.Y.S.T.E.M. .

He has helped well over 100,000 people around the world be more successful by sharing his insights, secrets, tips, skills, beliefs and attitudes. He has won awards as a serial Private Equity backed CEO, a top Master Coach and Mentor to CEOs, an international keynote and motivational speaker and as a PE investor and tech entrepreneur.

His early career was in Exxon, Mars, EMI and 3i, followed by being a turnaround CEO for Private Equity, Banks, PLCs and SMEs.  He was voted the top Coach & Mentor to CEOs in the UK and still coaches CEOs and their teams 1-1. He also runs hus unique and high impact “D.O.I.T. Strategy to Profit” Workshops that refresh organisations strategy and culture and have generated over £1 billion of shareholder value.

“Peter’s unique combination of business and psychology skills & experience enables him to achieve phenomenal results – which he has done consistently.”
Jeff Randall BBC & Sky Chief Business Editor

“Reading Peter’s book “Houston we MAY have a problem” could be the best 30 minutes of your career – and save you a lot more than just your job!”
Lord Digby Jones International Business Guru

“Peter is my secret weapon for success.”
Richard Green PE Managing Partner

“Peter put the magic back into my company Video Arts Group International.”
John Cleese Hollywood & BBC Comedy Legend

Our 3 Core Beliefs

And why the white shoes?


We believe that every human being wants to celebrate. 

So celebration is our CORE value. We celebrate our members wins and our own wins – in business and in life. We celebrate big wins and even small wins! We all use the Success Boost tool to capture wins, and celebrations and to be grateful for them.


We believe that success is at the heart of celebration.

That’s why we love success because achieving success leads to celebration!  However to achieve something normally involves putting in effort, overcoming barriers and using skills, beliefs and attitudes to reach your goal. Plus we are nerdish about measuring that success. Setting goals with KPIs and deadlines because if you don’t measure what you do, you can’t manage it!


We believe that learning and personal development is critical for success.

We are passionate about constantly learning and developing ourselves, every day and even more importantly developing others. Because in the modern VUCA world everyone must constantly keep learning and developing the new skills, beliefs and attitudes that are needed for them to achieve and celebrate that success.


That is why our corporate song is “CELEBRATION” by Kool and the Gang…

…and check out the awesome synchronised white shoes ! That’s why we all where white trainers when we have a company get together!  The dancing isn’t always pretty, yet it’s great fun!